Frustrated by Customers?
September 24, 2009, 12:45 pm
Filed under: branding, marketing | Tags: bad clients, bad customers, business planning, competitive analysis, get more business, good customers, i hate my clients, i hate my customers, make more sales, market position, marketing, marketing communications, marketing plan, sales, selling, selling tips
Filed under: branding, marketing | Tags: bad clients, bad customers, business planning, competitive analysis, get more business, good customers, i hate my clients, i hate my customers, make more sales, market position, marketing, marketing communications, marketing plan, sales, selling, selling tips
Not every customer will be a good match. The conflict might be pricing, style, process, values — you name it! When you position yourself in the market *well*, you will attract prospects that will be a better fit.
This requires 2 steps:
- careful analysis of your business, your marketplace – knowing where opportunities and competition are — and then,
- communicating/broadcasting a unique, effective message.
The results? You will find yourself spending less time on dissatisfying work and trying to sell yourself to customers who don’t want what you have.
What you can expect from t he results:
- clarity about who you are, what you do, what sets you apart from other (not “better,” but “different”)
- comfort being all of these things (authenticity and integrity), and
- faith that the “right” customers are out there
- peace – you will no longer have upset when there isn’t a match
If you need help with this process, please call 763-535-0880 for a free consultation.
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